Aimee Maescher

Keady Banner 9.23.18-01

Aimee Maescher

An award-winning graphic designer, Ms. Maescher has years of experience designing marketing campaigns and collateral material that meet an organization’s brand objectives and business development goals.

Ms. Maescher’s experience includes:

  • Managing all client support and marketing communications activities for Peabody & Arnold LLP a 100-plus-attorney full service law firm. Responsibilities included the management, coordination and production of all marketing-related initiatives including RFPs, website design and enhancements, event planning, internal/external communications and all public relations, design, branding and advertising efforts; management of $500,000+ annual marketing budgets including past supervisory experience to ensure effective and timely delivery of services and products.
  • Myriad marketing & graphic design projects for companies such as Sierra Vista, Laredo & Smith LLP, Tevnan & Tevnan LLP, MMA Financial , Polestar Communications , Roblin Insurance Company , Adams Communications , Retail Solutions.

Ms. Maescher’s strategic branding campaign for Peabody & Arnold LLP was highlighted in the recently published hard cover book 25 Years of Legal Branding, featuring 80 ground-breaking marketing programs within the legal industry. She is also the recipient of the Legal Marketing Association’s 2002 Award for Public Relations/Community Relations for her design of Peabody & Arnold LLP’s “2001 Annual Pro Bono Report,” an annual report of civic, professional and charitable activities.

Ms. Maescher is a graduate of Syracuse University and a member of the Legal Marketing Association and the Advertising Club of Greater Boston.



Board Client

"My partner told me how impressed he was with the rebranding.  He believes it will help us to reach a broader audience. It appears our strategy is having its effect."


Training Participant

"I just wanted to thank you once again for all the knowledge and support Pat and I received from this program. Not only that, but we both totally enjoyed each session. I am happy to say many changes have come about due to our "thinking and doing different."



"To date, everyone who's seen any or all of the materials for this event is excited  -- everyone loves this year's auction look.  Your concept and graphics have done exactly what they should:  get people excited and engaged about our event.  Thank you for the beautiful work and the beautiful experience working with you has been."


Executive Presentation Client

"Just wanted to thank you for all your help with my presentation today. Thanks to your focus on messaging, assistance with preparation, and reminder to sell the Firm - I felt confident today giving my talk."


Board of Director Client

"I want to thank all of you for your involvement and participation with composing a thorough analysis and business plan.  The information within the document was a resource on numerous occasions for many that participated in last weekend’s process.  I received great feedback.  High marks for all!"


Senior Client

"Betsy knows and understands the marketing and business development process in service firms.  She is excellent at working with partners to ferret out their strengths and leveraging those strengths in the business development process."

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